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We know that you work hard at what you do and that often as a result, life's little pleasures get ignored. You'll run out of time for small luxuries and be forced to settle for the convenience of buying a stale bag of coffee at the grocery store.

So, we're here to give you our best pitch to stop that nonsense because... you deserve better!

You may already realize this, but high quality coffee is hard to find (our bean guy has to traverse deep into the interior of the jungles to get great beans), and quality coffee is often sold-off in futures contracts (due to ever increasing Japanese, and now Chinese demand) and therefore, the very best coffee is simply not available in large volume to the big coffee co's, coffee chains and grocery stores (for example, they do tens of millions of pounds per day vs. the rather tiny 20,000 lbs or so we see daily coming off the roasters).

That's why we created Coffee Fool over five years ago.

A haven for you, a fellow fool for coffee, who knows deep down that you shouldn't deny your right to cruise through life with a truly great cup of coffee; that little daily reward you so deserve. It's the very reason why customers come to love us so much and keep coming back regularly, because they know we're dedicated to only the finest high, from superior grade coffee that is both super smooth and yes ... naturally sweet (without need for cream or sugar). It'll literally, tingle right down to your toes.

So... take a look around our website and click on some of our delicious coffees. And then please, do the inconvenient thing - and treat yourself! Enjoy!